Customer Focus: Finisterre
Life Where Land Ends
As the weather warms up and summer pokes its head out from behind spring, we’re all dreaming of seaside adventures. Of course, some of us don’t save outdoor escapades exclusively for the warmer months; as Alfred Wainwright said in his 1973 book Coast to Coast, ‘There’s no such thing as bad weather, only unsuitable clothing.’ Enter Finisterre.
Finisterre was dreamed up by a founder with a love of the sea, inspired by the great British shipping forecasts he’d listen to and the images it conjured of brave boats and crews traversing wild winter oceans. Products were born from a need for functional, innovative, and sustainable products for British surfers. For over 20+ years, the ethos of innovation, sustainability, and a love of the sea has remained at its heart—through product range expansion, the launch of the Finisterre Foundation, and its 2021 B Corp certification.
Torque and Finisterre have worked together since 2021. It’s a relationship Torque is proud to nurture. Oliver Winstanley (Head of Business Relations, Torque) says, “With operational excellence and impact such a high priority for Finisterre, supporting this ethos is a privilege we take seriously.” And it seems the feeling is mutual, with Finisterre pinpointing the collaborative nature of team Torque as a crucial element to its success.
"We enjoy a great working relationship with the team at Torque. They have been hugely helpful and collaborative over the years, always professional and an incredibly important part of our operational success."
Will Sheane, CEO, Finisterre
If you’d like to find out more about Finisterre, their commitment to the ocean, or even read about the history of the shipping forecast (we highly recommend this!), visit their blog.
If you’re interested in learning about some of our other incredible customers making waves in the industry, you can read previous Customer Focus blogs here. Alternatively, you can find out what customers think about us on our ‘Why Torque’ page.