Customer Focus: Bluebella



With Valentine's Day just around the corner, it was the perfect opportunity to restart our Customer Focus blogs and showcase our love for a Torque customer. 


This month, we're celebrating Bluebella, a lingerie brand with a mission to make lingerie neither solely functional nor sexy but as an expression of individual style and spirit. 


Bluebella and Torque have been together for 9 years, and it's fair to say it's a committed relationship. 


Emily Bendell, CEO and Founder of Bluebella says:

"We chose Torque as we needed a flexible solution to support our fast growth in the UK and internationally. A slick operation is critical to both our wholesale and e-commerce business and Torque have always been very committed to working with us to improve service and efficiencies."

Bluebella's growth has been impressive, selling directly to consumers via, stocked in stores like Flannels, Fenwicks, and even Bloomingdales in the US, and wholesaling to over 25 countries worldwide. 


The Bluebella team have curated a Valentine's Day collection, so if you fancy treating yourself or someone else, take a look and Torque can even gift wrap it for you if you choose.